Digital Marketing / Marketing and advertising / Online Marketing are one of the most used terms of the marketplace today. However, it is sadly just a several jargon for most of people who hear it and then use it to convey their view. What exactly is digital marketing and what part of it essential for today’s business person? We’re here to break it down you r in the simplest words possible.
Online Marketing is solely marketing of your merchandise onto digital platforms so as to maintain onto your loyal consumers as well as increase your reach to new potential target audience quickly.
That is one. That is what Online marketing may be. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media online marketing?
The answer is yes. Digital / Internet marketing is really a wider concept accompanied by social media marketing in the sense that, all user generated content platforms are available digitally i.e. via the internet. However, there are other platforms that fall under digital marketing except social media promotion and marketing.
What are the concepts and platforms of digital advertising campaigns and marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of the product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Search-engine. Search Engine Optimization is a way of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test your website efficiently. It is actually a way to get higher rankings in the search results regarding the search engine; helping us to possess a better hand at SEM.
SEO is a primary necessity of any and every site owner as it assists you to stand out one of several sea of websites we see proper.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it comes to products that possess a B2C segment.
There is an interesting concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple nights. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy all of them so as to keep reminding them regarding their visit to price of running.
This also enables us to run another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.
However, for a big digital / Promoting experience, a campaign needs to be developed using all the above mentioned codecs.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771